LOCALIZATION – ADAPTING TO CULTURES, TECHNOLOGIES, MARKETS AND USERS
Dear reader,
As you may know, DSFF (http://www.dsff-lsp.dk) the organization which used to own and publish the magazine Language at Work - Bridging Theory and Practice (LaW) decided that it would no longer do so. After having written to the subscribers of LaW, telling them of this decision, DSFF consequently terminated the project. We, the editors of the LaW were, however, approached by a number of our readers with the request that we continue LaW one way or the other. Being very fond of LaW, its readers and authors we decided to approach DSFF in order to see whether the society was willing to give us the right to use the name, the design etc. of LaW. DSFF agreed and we, the "old" editors of LaW were able to make a totally new start for the magazine with no strings attached to its previous owners and their responsibilities whatsoever. As a project, the new LaW is a cooperation between Aarhus School of Business (http://www.asb.dk), University of Southern Denmark (http://www.sdu.dk) and Forbundet Kommunikation og Sprog (http://www.kommunikationogsprog.dk)
Even though we rather liked the paper version of "old" LaW, we decided to turn new Law into an e-magazine. The e-version enables us to do things we could not have done as a printed magazine, e.g., reach a much larger and much broader audience, allow our readers to interact with us and the authors much easier than before, as well as allowing readers to search through previous articles etc. We have made LaW a free e-magazine published under a "Creative Commons license Attribution Non-commercial (by-nc)" - for more information please go to: http://creativecommons.org/about/license/
Well, enough of the technicalities of the (recent) past, we are quite sure that you would much rather like to know what lies in store for you!
The topic of this 5th edition of LaW is localization. And we, the editors, are confident that the three authors of this edition of LaW will a) give you something to think about, as well as b) offer you some ready-to-use guidelines for your own localization work. Jody Byrne (Sheffield, England) deals with the concept of localization and discusses it as the place where "language, culture and technology join forces." Klaus-Dirk Schmitz (Cologne, Germany) singles out one aspect and goes in-depth with "terminological recommendations for software localization". Last but not least, Nitish Singh (St. Louis, USA) deals with localization and its multifaceted relationships with globalization.
Please do also note that in addition to the topic-related articles, we are also pleased publish an article by Patrizia Anesa (Verona, Italy) on 'good' communication in jury instructions. This article is to be found in LaW # 2 on this website.
In addition to these four new articles the website also contains almost all of the articles of the previous four editions of the magazine. More "old" articles are in the pipeline of being re-published on this website.
We invite you to explore the website, its content and many features.
Dear reader, enjoy YOUR e-magazine!
Peter Kastberg, Ph.D., Aarhus School of Business, University of Aarhus, Denmark
Annelise Grinsted, Asscociate Professor, Ph.D., University of Southern Denmark, Denmark |
